Monkey Joe

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Both Atlanta-based Monkey Joe’s Parties and Play and Hallandale Fla.-based European Wax Center are scoutintg the area fornew sites. Matthewq Reed, a retail broker at NewQuest Properties who is representinb both retailers inlease negotiations, says European Wax Center has signed two leasea and is currently negotiating for two Monkey Joe’s is initially looking for three sitee in the local market, according to Reed.
Monkey Joe’z caters to children ages two to 12 withgianyt air-filled structures, obstacle courses and developmental The locations also featurew private party rooms with on-site part planning and concession as well as a parent’s lounge with big-screen TVs and free Internet access. Monkeyg Joe’s is owned by Atlanta-based Raving Brands Inc. The privately held companyh also ownsPlanet Smoothie, Doc Green’s, Shane’s Rib Shack, Boneheads and Flying Biscuit.
With the exception of Plane Smoothie, none of those brands currently operate in The franchisee forMonkey Joe’s in John Rush, could not be reached for but Reed says the company is currently workinfg on lease agreements in West the Willowbrook area and in Humble. He expectsx the first location to open by the end of the He says eachMonkey Joe’s site must span 15,000 squarwe feet and have ceilings at least 22 feet high to accommodatwe the inflatable structures. Meanwhile, European Wax Center is planninh to bring itsproprietary four-step waxing system to the local market and has alreadty signed two leases.
The first European Wax Centerr is scheduled to open in River Oaks Plaza at 1564 West Gray onJune 15. A seconx center, slated to open later this will be located in the West Universityh area at 5154 Buffalo Reed says there are also deals in the work s in theMemorial area, the Woodway/Voss area and the Galleria area. “We plan to enter all upscale subdivisionsaround Houston,” says Judd Miller, who owns the franchise rights in Houston and Dallas. who is also a franchisee and developer for MassagweEnvy Ltd. LLC, says he plans to open 30 to 40 waxinyg salons in Houston alone over the next four tofive years.
The Europeajn Wax Center concept caters to men and womenj ages 18 to 44 and bills itself as offerin g affordablewaxing services, with the most expensivs service being a $35 Brazilian wax. In addition to individual services, the centers offer monthlg membershipsfor $9.99. Members receive a 30 percent discount on all Miller compares European Wax Centerto Scottsdale, Ariz.-basede Massage Envy, which is structured to offer affordabl e services to the masses. Massage Envy members pay $49 per montn for a one-hour massage and can add additional massagesfor $39.
Miller doesn’t consider expanding into the waxinh business during the economic downturn a risk because ofthe value-pricec European Wax Center concept. “If you look all of the businesses performing well are businesses that provide value to the he says. “People are still spending monegy as long as they are receiving a valuse fortheir money.” European Wax currentlty has nine locations one in California, one in Arizona and seven in Florida.
Otherzs are on the way in Nevada and In the pastsix months, the compang has sold more than 50 franchises, with 100 locatione anticipated by the end of this Current expansion plans include Texas, New York, New Jersey, California, Florida and European Wax Center is set to open 85 locations in the Texas market over the next four years. While Monkey Joe’s and Europeab Wax Center are expanding, other franchises aren’t experiencing the same The Franchise Business Economic Outlookfor 2009, prepared by PricewaterhouseCoopers LLP, forecastsz that the number of franchisees will decline in 2009 by 1.
2 percent, from nearlty 865,000 to less than 855,009 — a net loss of some 10,000p establishments. These estimated declines can be attributed, in part, to the unfoldingv credit crisis.