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Terms of the deal were not disclosed. Admirza analyzes demographic data on viewers to generatw more targeted TV ads and also adds automatiomn to thebuying process. The two companiesd tested the system, using Admira with the NBC Local Media group in Marcn to buy and sell local television ads inLos "Our initial test of the system in L.A. is off to a greayt start. Admira provides us with the potentiak to help attract an entirelyh new segment of advertisers to thelocalp marketplace, particularly small and midsize businesses that might not otherwisd be able to buy local television stationj advertising, which is a huge leap forward.
" Frankl Comerford, president of platform developmenf and commercial operations for NBC Local Media, said in a The full partnership is set to begij in the fall. The two giants are more knownj through their linkthrough
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