Glant tries to defy odds with Northwest Group - Puget Sound Business Journal (Seattle):

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has a physical office locationb in downtown Seattle and agents whowork full-tims and know all of each other’s customers. A plasmas television plays a tailored welcome message to each client when they walk into the downtowhnSeattle office. The business has a professional but Glant and his team still produce printed marketing material fortheir properties. What’s also unusuakl is that Glant is 29, seeminglg the perfect age to be wooed by the movemengt toward online selling and buying rather thanthe mom-and-pop agents of yesteryear. Glant, who founded his companu in January 2008, admits he’s conservativre when it comes to buildinga business.
he’s wooed more by stellar company culture than the trend ofthe day. “I’mk a little old school for my he said. “I don’t like fad real I like qualityreal He’s also a bit daring. Glant launchedx Northwest Group RealEstate (NWG) early last year, even thougn he said he knew the market was “headingb toward a little bit of a correction.” That didn’t deter him from throwinv $63,000 into starting the company and quickly hiring six agentzs to get the firm “The only way a companyt can flourish is if it starts during a market that is challenging,” he said.
Before he starteed the business, Glant, a business school graduate, worked at both commercial and residential real estatew companies beforestarting NWG. His goal was to form a real estate brokerage that combined the professionalism associated with commercial real estate with what he callse the emotional aspects of buyinga home. He also was adamantr that the company remain small and focused on its missiomn ofselling homes. “We don’t want to be a jack of all tradesd and a masterof none,” he said. Aftetr more than a year in business, the compan now has nine agentsz and saw revenues ofaboutf $700,000 last year.
The housing market downturm was steeper thanGlant expected, but he said the compant has still managed between six and 12 deals a Glant attributes the strength of the company to his team of some of whom he’s hired from rival firms Coldwelk Banker Bain and Windermere after weedintg through dozens of local job applications. Each agent has his or her own with focuses onnew construction, condominiums and the luxuruy market, among other areas. The close-knit team is one of the reason the company has fared so well during the Glant said. They’ve been able to suppor each other during weeks when nosales occurred, helpiny to build resilience.